In 2010, Blizzard released the “World of Warcraft” client patch 3.10, remove Warlock “Siphon” skills. In Russia, a 16-year-old teenager Vitalik Buterin repeatedly went to Blizzard to no avail, annoyed the game and turned to bitcoin. Three years later, the teenager founded Ethereum.
Blizzard at that time may be hard to imagine, perhaps this patch, inadvertently rewrite the course of history in the gaming industry set off a wave of innovation embracing the blockchain.
Who knows, one day in the future, this technology will not change Blizzard yet.
Flourishing Surface A
Virtual cats that cost more than $ 1 million and virtual land that cost more than $ 650,000 each … If you think of this as a game prop, this is probably the most expensive game prop in the history. The props where the game, the code is only about 2000 lines. In the past a common online games, the code is often in more than 150,000 lines.
This is not a nightclub nightmare, whimsical. It happens in the moment of the real situation.
On November 28, 2017, a Blockchain game called CryptoKitties was launched and a whirlwind of cats was launched, making Ethereum’s single-day-use eco-friendly application occupying more than 16% of Ethereum network traffic while games The price of a single cat soared to over a million dollars.
Recently, a similar game CryptoCountries on line, although not reproduce the popularity of CryptoKitties, but the game’s most expensive three virtual parcel Japan, Hong Kong, China prices have reached 709,653,639 ETH, respectively, converted into French currency about 650,000, 590,000, and 570,000 U.S. dollars.
Low admission threshold, a significant effect of creating wealth, has attracted a large number of game developers to influx. According to DappRadar statistics, at least 100 blockchain games have appeared in the world at present.
Some of these recruits have reaped the first installment. Take CrpytoKitties as an example. In the past two months, developer AxiomZen has completed a $ 70 million Series A round of financing in addition to the impressive running water. Catch blockbuster game hot spots, the share price of listed companies began to rise.
In fact, this fortune game has also attracted more participants in the gaming industry. The game world originally exists in the user community, virtual goods trading, tokens settlement, “the game will be the first scene blockchain application scenarios,” the saying goes.
The general size of the game industry is undoubtedly an important factor in attracting participants. According to the Newzoo “Global Game Market Report” statistics, the global game market value of 116 billion US dollars, of which China accounted for about 1/4; 2017 global gamers 2.2 billion people, accounting for about 1/3 of the global population, of which 47% or about 1 billion players will spend in the game, the global game player in 2017 spent about 108.9 billion US dollars, of which digital revenue of about 94.4 billion US dollars, accounting for 87% of the market.
Most aspects of the game industry are purely digital, virtualized. As a kind of computer science, blockchain technology is also based on 0 and 1, which means that the game is likely to become the experimental field of blockchain technology. The game world originally exists for the user community, virtual goods transactions, tokens settlement, but also with many elements of the blockchain applications coincide.
ICO policy in the global window is not yet clear, game developers, gamers also earned the pot of gold, the innovation of the entire game industry chain are advancing. Compared to many years ago, gaming giants Steam, digital games market G2A. COM accept bitcoin payments, the current participation of old players, innovation and more products, technical level. Ubisoft, a game developer known for Assassin’s Creed and The Prince of Persia, is exploring ways to apply blockchain technology to games like DLC. In order to make the sale of game props more transparent and open, GameFlip, Wax and other props trading old players have launched a block chain based game prop trading platform.
This article has also sorted out the main innovation and application direction of the current blockchain in the field of games.
1）Blockchain games have been on the line
According to DappRadar statistics, at least 100 blockchain games have appeared in the world at present.
At present, blockchain games in the world are mainly divided into several categories, such as pet raising, real estate, management, purchasing, gaming and so on. Among them, the more well-known category of pet culture include CrpytoKitties, Region chain rabbit (rabbit), Etheremon, Eherbots, such as guest monkey. More well-known real estate games, including Decentraland, CryptoCountries, http: //CryptoCities.net, World-YouCollect, hash world. Gaming more famous games include Fair.Game, vDice, Etheroll, WinSome, EtherFlip and so on.
Compared to the era of hand-game games for leather, the current “blockchain game for leather” threshold seems to be still further decline. To CryptoKitties, for example, this game is based mainly on Ethereum’s smart contract, the code is basically open source. “Change the skin” threshold has been reduced to only need to design a few images or cards, so no accident, the follow-up there will be new or old players admission or follow-up. Rumors Ethernet West, Water Margin Etc. have been on the road. Soon after, it is likely that the noun library is not enough.
2) Game based chain of R & D carried out quietly
Popular games such as CrpytoKitties also further prove that the existing main chain may not be suitable for the game. The current game is mostly based on Ethereum. Although Ethereum can theoretically reach 15 seconds for a transaction broadcast, in actual operation, when the transaction volume is too large, the block estimation time tends to double.
The main chain because of its strategic value, is the competition. Many domestic and foreign companies have introduced or plan to launch the main chain for the gaming industry. For example, Gamechain System (GCS game chain) based on graphene framework development, the main high-speed selling point, the public single node actual throughput up to 3500-4000TPS, using DPOS consensus algorithm can be generated 1.5-3 seconds to generate a new block.
To “build blockchain freeway” in the name of the game chain is currently doing the company, and more hope that through the underlying infrastructure into the transaction, distribution and other strong cash flow links, such as Super Game Chain, UGChian and so on. From the current progress of public disclosure, the current direction of the company, the actual focus of one of the research and development is the wallet.
3) Block-based props trading platform
Game props trading is a more profitable business. Opskins, which launched in late 2014, is the world’s largest skin trading platform with 10 million unique users each month. Transaction fees are around 10%. Turnover for the first quarter of 2017 to the second quarter of 2017 was about $ 250 million. Data show that more than 2.3 billion people play games on different platforms and devices every day worldwide, but only about 6% of players can get more than 4 billion U.S. dollars from gaming transactions while the remaining 94% do not participate Come to the global game deal.
Optimistic market expectations, but also makes the influx of many players in this area, such as DMarket, GameFlip, Wax, Nexium and so on. GameFlip, Wax has been doing props trading platform, hoping to block the chain technology to solve the problem of trust in the sale of game props. DMarket hopes to create a blockchain-based cross-game prop trading platform that provides APIs for game developers to cross-game transactions. All in-game virtual items are sold at the touch of a button, one-click transaction or one-click assessment. Domestically, the Bobby blockchain also launched the business.
4) Copyright protection for featured content
Blockchain as a book, to a certain extent, the ownership of the right. At present, such as game maker Ubisoft, props trading platform shopping mall (PXC) is also trying out the copyright protection of featured content. Fairy shopping district of the non-blockchain products already have more than 20,000 designers +300 million player users, and 90% of users are women. The core game is the player in the virtual world shop, go to the designer firm to buy the global designer to upload articles, through the blockchain technology to some extent, to avoid plagiarism, but also possible to rating the designer.
5) Payment is an indispensable part
The closest payment from money, it is all the shame of the other “incense sticks.” Participants in this direction, in addition to the company doing the game chain, there OPEN and so on. OPEN believes the number of future DAPP applications must be substantial. Developers need payment solutions that include the ability to accept cryptocurrencies, proof of digital assets, in-chain certification and verification.
For now, the main selling point of these payment programs mainly in several ways:
① Completion of the digital currency to the French currency exchange. Digital tokens have always been an important part of the game. For some users in certain regions, one of the pain points is that they can not convert digital tokens obtained in game exchanges into legal ones. Many current schemes involve payment It is hoped that this issue will be solved by using the policy blanks.
② Monetary stabilizers. These are mostly similar to the concept of USDT, to avoid the current digital currency fluctuations caused by the inconvenience.
6) Distributed computing hardware comes on sale
Blockchain needs distributed computing power, storage support, the current Thunder make money, BOX.WIN game box, moat Xin competition cloud are valued this opportunity. This kind of product is more similar to the previous shared CDN model, but the incentive mechanism becomes a more liquid Token.
Theoretically, if a device with networkable and computational capability is laid high enough, it may become a new distribution channel and entrance. BOX.WIN game box, for example, one of the selling point of its introduction is “the original center Game CDN + go to the center Game Store + ecological mining the perfect combination.”
7) Game distribution, marketing innovation
Token’s liquidity allows each value in the game ecosystem to be valued or even circulated, benefiting from participation in the success of a successful game. Such as Refereum, hope to build a decentralized game recommended marketing platform, the game anchor recommended game player can download the token download, and used to buy the game.
8) Blockchain service providers
In fact, this does not only exist in the field of game blockchain, and blockchain-related areas are therefore benefited. Such as writing ICO white paper, translator ICO white paper, ICO underwriting. At present, some technology outsourcing companies, such as Fang Wei and others, have also launched outsourcing services for pet adoption blockchain games.
Rational Surface B
The prosperity of the game blockchain, the ICO and the speculative wealth-making effect can not be missed.
When investment ebb, return to the game, business nature, to truly blockchain technology used in the field of gaming, it seems far less easy.
When a new section of the concept of the main blockchain game on the line, the first blockchain game company has begun to collapse, ran the. Into February, the blockchain game company frog dog official micro micro-recognition of the company developers have been rolling road, on-line less than 10 days of Leogan announced a huge loss due to the closure of the project, the chain grams of the three heroes were said because they failed to overcome Suspension of core technical issues. More homogeneous homogenization blockchain games are facing the downturn in daily life, the user drain the dilemma.
As for the domestic players entering, the legitimacy, compliance is still an important issue to be faced. Although many countries recognize the legitimacy of ICO, digital currency and betting, some specific regions are still subject to the policy restrictions. Take our country as an example. Although the current policy period is vague, the future legal compliance is still very important. Connaught Lawyers team believes that blockchain pet games in the domestic laws and regulations are still in the policy-obsessed period, the blockchain pet games will be considered as the existence of “buying and selling or as a counter-party to buy and sell tokens” act, but also as supervision And set. In addition, the domestic 9.4 policy has made relevant restrictions on ICO. Some legal professionals believe that simply moving the company overseas does not completely circumvent all legal risks.
Returning to the very nature of commerce, blockchain technology may really affect the mature gaming industry as expected, and allowing participants to truly benefit from it, could be the biggest dilemma.
In the current game market, channel operators still occupy an important position in the industry chain is the most stable “place to collect money” link. According to Newzoo, the top 10 global game companies in 2016 had a total revenue of 370.1 billion yuan, accounting for 54% of the total market, of which 10 companies were basically involved in the channel business. In the first half of 2017, these companies remained the top 10 with a game revenue of 31.4 billion US dollar, the pattern is very stable.
Remove the head players market share, market space will be substantially reduced; if the reform of the head players, difficult.
1) What kind of game is suitable for the blockchain is still under discussion
Currently the hot blockchain game, to a certain extent, is a gambling game dressed in technical gowns. Speculation is the biggest driver. Although to a certain extent magnified human nature, increasing the pleasure of the game, or by virtue of the game may also make money to attract some users, but in the end it is difficult to make up for the problem of poor playability of the game.
What kind of game is suitable for the blockchain is still under discussion. Some game developers think that chess and card games are easier to combine with blockchain because the rules are open and can not be tampered with and more easily accepted by the audience. Some game developers think the turn-based games have trading because of the economic model and Asynchronous non-simultaneous more suitable.
If the blockchain is merely an innovation of a game, players in the original market have the advantages of channels, users, operational experience, etc., and still have the advantage.
If the game is based on blockchain, a big innovation in technology play, it needs to be re-planned based on blockchain technology. It needs both blockchain and game planning experience, and the current cross-border talent is still scarce.
2) The stability of the game foundation chain, reliability needs to be tested, ecological construction needs strong financial resources to drive
The main demand for the game there, but for developers, there is currently no one subject to the test of large-scale transactions, there is still uncertainty. CP, the most upstream link in the chain, has the weakest anti-risk capability and is likely to prefer a more stable, reliable and proven chain.
On the other hand, the backbone of the business model built on a large number of developers, a large number of users, the need for developer ecological construction, the need for strong capital, resource-driven. There are funds, resources, users of large companies, large platforms, relatively speaking, is likely to have more advantages. Small companies need to accelerate the establishment of ecological barriers in the time window.
3) Props trading platform needs to be built on the network effect
Digital games have been developed for decades now, and online games have been around for nearly two decades. However, there has been no big company in the field of prop trading platforms. One of the reasons for this is that it has always been boycotted by game developers and distributors . Such as the king of the glorious explosive game, scarcity, developers are likely not willing to open this part of the benefits to the user; and a non-explosion models game, although the developers may be willing to accept the props trading, but limited players may be short Time and hard to accumulate a large number of users, build network effects, training and explosion of bargaining power of the game.
4) Channels have a high bargaining power for payment
Pay the commercial value of the industry chain for all to see. The current game payment links, channels often have bargaining power. In the area of blockchain, it is likely to be the same. Only you become a channel, it is possible to have bargaining power of payment.
This is the Internet 1990 or 1998?
As a technology of computer science, the decentralization of blockchain can not be tampered with and the mechanism is exquisite. If the Internet as an infrastructure to accelerate the spread of information around the world, blockchain technology with its sophisticated mechanism to accelerate the spread of value in the world.
For the gaming industry, Token’s liquidity allows every value in the game’s ecosystem to be priced or even circulated, benefiting from participation in a successful game.
At a time when the blockchain is beginning to pay attention to the game, the Bitcoin network was born in January 2009, nearly 10 years before it was passed. But even with the soaring Bitcoin prices in 2017 and the massive build-up of the ICO and the successful blockchain games, the blockchain is still niche in the gaming industry. Even in 2017, the total market value of global digital currencies is only about 600 billion U.S. dollars. The number of people who hold cryptocurrencies is 30 million and the number of active trades is 10 million. Compared with the 300 million users who have the glory of the king Games, is still a minority group.
The current blockchain in the game and other areas of application, no doubt have problems. Some people say that this is the Internet for 98 years, ICO has proved the value of the blockchain; Some people think it is the Internet for 90 years, everything has just started.
There may be no doubt about such a controversy. Looking back to our journey through the Internet, even before the “bubble” of 2000, the Internet is still a minority.
But importantly, if this is the new “Internet,” there must be it by 2018.